Hongerrun reaches strategic cooperation with Southeast Asian retail system integrator

In April 2026, Hongerrun Electronics signed a strategic cooperation framework agreement with a well-known retail system integrator in Southeast Asia. According to the agreement, the two parties will carry out comprehensive cooperation in POS cash box product supply, technical support and market expansion to jointly develop the retail cash register equipment market in Southeast Asia.

partner profile

The integrator is the leading retail IT solution provider in Southeast Asia, covering five countries: Thailand, Malaysia, Indonesia, the Philippines and Vietnam, serving more than 5000 retail store customers. As the core partner of POS system integration, this integrator has extremely high requirements for the quality and supply stability of cash box products.

cooperation content

According to the agreement, Hongerrun will become the integrator's preferred supplier of POS cash box products, covering all five national markets it serves. Hongerrun will set up a special technical support position to provide the integrator with full-process technical support such as product selection consultation, installation guidance, and after-sales maintenance. The two sides also plan to jointly carry out product roadshows in five Southeast Asian countries in the second half of 2026.

strategic significance

This strategic cooperation is a milestone for Hongerrun's Southeast Asian market layout. Southeast Asia is one of the fastest-growing regions in the world's retail industry today. Convenience stores and supermarkets are expanding rapidly, and there is huge demand for cash boxes. Through deep binding with local head integrators, Hongerrun can quickly achieve market penetration through its channel network in various countries. It is expected that this cooperation will bring annual incremental sales of more than 5 million yuan to Hongerrun in the next three years.